On Wednesday July 2nd, 2025 (6-8pm), the evening will come alive as 100+ guests join together for the Fourth Annual BREWMASTERS at Cognition on US-31 in Beulah!

This is Cognition’s main fundraising event each year to raise support for the interactive, multigenerational, nonprofit science and discovery center.

BREWMASTERS is a beer brew-off (following the tradition of Beulah’s chili and soup cook-offs). We have 6 local breweries making delicious beer entries to compete for the Brewmasters Trophy. We also have 6 “local celebrities” to represent each beer! This gives the evening a fun personal element to the competition, and hopefully will help us draw in some new guests. The theme of Brewmasters this year is “Summer Science Fest.” This is a night for adults to learn about and enjoy COGNiTiON without kids, vote for their favorite brew, and raise funds to keep the hands-on animal experiences going all year!  We’ll once again feature out-of-the-box inspiration, live entertainment, and some grown-up science fun.

BREWMASTERS

We are looking for community support to elevate the event impact:

Sponsorships can also be made by check to “Cognition” and drooped off or mailed to 232 N. Michigan Ave, Beulah, MI 49617. Please indicate “Brewmasters Sponsorship”

*Please email logos to volunteer@discovercognition.org